Success case
Sustainable Data for Business Environment Perception in Smart City
Bauta delivered powerful edge video analysis solutions to provide business organizations and local departments an intelligent insight for target group preferences and accurate advertising suggestions, by using reComputer J2021 and Bauta sensors to protect data privacy.
- Industry
- Smart City, Retail & Consumer Services
- Region
- 德奥瑞·访客分析项目
- Application
- Visitor and Foot Traffic Analysis
Project background and needs
Bauta's visitor analysis project in Germany, Austria, and Switzerland uses reComputer J2021 and sensors to process foot traffic, dwell time, and vehicle metrics at the edge, serving commercial spaces and city applications.
Visitor Data Value
- Cities and businesses need to analyze visitor flow and location.
- This data is used to understand the sales potential of commercial spaces.
Needed to turn environmental sensing results into usable statistical metrics.
Privacy Requirements
- Cameras have the ability to capture and analyze data.
- Advertising and visitor analysis need to protect individual privacy.
Needed privacy protection built into collection and processing.
Solution and architecture
Scene Sensing
Bauta sensors record the scene as an unrecognizable pixel cloud, per the source description.
Edge Statistics
reComputer J2021 with Xavier NX processes the sensed data, analyzing age distribution, visitor frequency, dwell time, moving direction, and vehicle category metrics.
Solution components
See the solution in action
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